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As It Happened

The StartUp Simulation Game was a great intercultural experience. In close partnership with the “Goethe Institut” over 200 students from India, Vietnam, Ukraine, Belarus, Uzbekistan, Turkey, Germany, United Kingdom, Romania, Indonesia, Denmark, Estonia and Croatia. Over three hours the students worked in intercultural teams and next to all seriousness in playing the game together, all groups had plenty of time to find the funny side of interacting with each other. For all participants, it was a truly inspiring event. The Leuphana Entrepreneurship Hub and its partners are looking forward to a new game in 2016.

AN IDEA GOES AROUND THE WORLD

An idea goes around the world” is an International Social Challenge (ISC). The ISC is a globally focussed, multicultural social enterprise challenge which aims to run across one full day (24 hours) with teams operating on a relay basis from 4 continents around the globe; starting in London and culminating in Luneburg (Germany). The event will start on the Monday morning of Global Entrepreneurship Week 2015 and the best challenge solution will be graphically illustrated by a professional artist.

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An Idea goes around the world – What happened?

REFUGEES are the dominant topic on all society levels at the moment. Everywhere in the world, people are leaving their homes and often also loved ones, to get away from war, oppression or other dangers. Once arrived at the final destination of their escape, they have no idea of the culture, feeling alone and have no idea of the right point of contacts etc. .

THE CHALLENGE:
Create a product (e.g. app etc.), service or other kind of help to support these people in the new foreign country.

Idea Stream 1

Results Team UK1 – University of East London: Hanh Mai Nguyen, Michael Harrison

1. Intended Social Impact

What is the intended long-term outcome?
Which social problem should be solved?
Which social change are you trying to create?
What measures will you use?

    1. In the short term, our aim is to provide localised food relief to migrants and the local effected population, in concentrated areas of migrant accumulation.  Our bases of operations would be in Southern Greece as this a first European contact point with travelling refugees. The long term outcome is to grow this model around a franchise structure with a non-profit ethos!  NB: This would be the initial seed which would grow into an EU wide entity.  We plan to only operate within the EU as regulation is conducive to the growth of the model and would serve as an easier bed for the formation of the start-up by comparison.
    2. The model we have created serves to solve a small part of the spill over effects associated with the European migrant crisis. We have elected to address the issue of food poverty as this is a narrow aspect of the holistic issue. The core aim is to allow migrants and the local population to access affordable food within the confines of a normal economic structure. This serves as an easement to the normal economic structure and also serves in part to address the effects of European austerity; in short the aim is to redress food poverty. (Particularly prevalent in Greece).
    3. On a domestic level (respective to each EU nation involved) the aim will be to create an opportunity for normal economic interaction in a dignified way. Also this allows for a part solution to the waste of food and allows for the creation of a framework for affordable food provision. Below we will outline the means by which the seed will be planted and the firm will evolve into our long term goals (as prior outlined)
    4. In the start-up phase the onus will be upon starting a small cluster of entities within a localised area (Southern Greece). The bulk of the funding will be sourced from governments, NGO’s and firms willing to finance the initiative as a philanthropic act.

    NB: The firm will at no stage seek profit, the aim is to maximise utility and growth.

    As and when momentum builds the air is create a self-financing structure which can cover all costs and leave sufficient capacity to afford growth and the formation of sub-initiatives in reaction to the status-quo prevailing at the time.

    In the act of self-financing we consider the issue of a corporate bond to be appropriate win maintaining the long term duration of the firm and as a useful tool to allow easy non-philanthropic engagement and also to allow the bonds to be used as a bartering food with large corporates. (eg, free food in exchange for bonds).

    AT ALL STAGES the core activity will remain the same. The core activity is to provide food at the lowest possible price to those in some sense of need. Food is to be sourced from bulk purchase, end of line purchase, donations (from shops and restaurants) and supermarket seconds (waste). To enable this each franchise will need a van to internalise distribution.

    In the initial phase sourcing food will be a local affair (one transit van), as the firm grows a centralised supply system may be used to increase volume and take advantage of the free movement of goods where possible (Lorries and rail freight).

2. Value Proposition

What is you product/ service?
What value do you deliver to the customers/ beneficiary?
How are you making people’s lives better?
What is the core benefit or which customer needs are exactly satisfying?

  • The product of the enterprise is the provision of affordable (minimal cost) food (consumables, not cooked food). The service is the sourcing and distribution of the product.
  • The customers maximise their utility through the consumption of minimal cost food. Minimal cost is defined as the lowest cost the firm may charge to be sustainable.
  • Though the maximisation of utility consumer welfare if maximised. Dignity is preserved by allowing an alternative to charity and hand-outs.

Results Team US1 – Florida State University: Jason McIntosh, Mitch Nelson

3. Key Activities

What key activities does your value proposition require?

**Disclaimer to the next group: We are abandoning the model of sourcing food via local pickup (in vans) as well as the government bond exchange program as those programs aren't scalable to provide support to potentially 3 million refugees. We will be replacing it with a food coupon system in order to avoid the requirement to store large amounts of potentially perishable food. The food stamp system also allows pickup to be decentralized, decreases wait time, distributes demand accordingly, and ensures refugees are using the coupons for food. Food coupons issued and used by refugees will then be exchanged by participating vendors to the government at a predetermined cash value (according to the country’s currency value).**

Key Resources

  • Identify refugee points of entry in each respective country.
  • Identify local food providers with the capability to produce and/or distribute existing food and sustenance.
  • Determine the length of time each refugee will require government and local assistance.
  • Determine the rate of inflation and currency value in each host country.
  • Develop the simple information input software that will be used on the coupon vending machines.
  • Create partnerships with international corporations interested in sponsoring the coupon vending machines.

4. Key Resources

What capital, labour, intellectual, natural, social, political, legal, physical resources etc. do you need for your key activities?

  • 600 Food Coupon Vending Machines (similar to Redbox and other automating ordering systems) in the mass migration areas or ports (approximately 1 machine per 5,000 refugees http://syrianrefugees.eu/)
    • Employ a team of developers to create the software capable of inputting individual information, including but not limited to name, size of family, country of origin, etc. and relaying that information to a centralized government agency.
    • Employ a team to create a machine capable of dispersing predetermined amount of coupons per individual (coupons will be unique and calibrated to inflation rate and currency value of each country)
    • Machine will need to be capable of printing out a map containing the locations of local food vendors
      • To avoid systematic abuse of the coupon system, each off boarding refugee will obtain number ID from a ticket dispenser that is watched by security; this number will be used to grant them access to the coupons.
      • Machines will be sponsored by existing corporations. In exchange for donations, company logos will be placed on the exterior of the machines. 
  • Volunteers or government agents will be required to scope out the local area and create a simple map of local food vendors.
    • These volunteers/agents will need to communicate to the vendors that the coupons can be redeemed at a government agency for a cash dispersment.
  • Government participation will be required in each host country to ensure that the coupons can be exchanged at a cash value.
    • Government agencies will also be required to determine a unique currency value and design for their respective countries.
      • Each host government will determine the appropriate budget and time period that they will be providing nutritional support to the incoming refugees.

5. Stakeholder

Customer/ Beneficiary (for whom are you creating value)?
Providers/ Contributors (from whom are we getting resources)?
Influencers?
Competitors?

Beneficiaries:

Customer Beneficiary: The refugee will be the main beneficiary as they will be receiving coupons that can be exchanged for food at local vendors. The refugees will also maintain a sense of dignity by being able to purchase the food without having to resort to crime or begging.

Corporate Beneficiary: Companies receive tax deductions and brand awareness through sponsoring the coupon machines/kiosks.

Local Food Vendor Beneficiaries: Local vendors will be exchanging potentially perishable food items for coupons that have a cash value. The coupon system will create increased traffic and spending in their store as well as decrease crime. 

Government Beneficiary: Governments will be able to track the incoming refugees by name and country of origin. They will also be able to track the amount of money that is directly spent on food items by refugees.

 

Providers:

Corporations: Large international companies that feel inclined to help the refugee crisis will be sponsoring the overhead of the coupon issuing machines.

Local Vendors: Local food vendors will be providing the food through their existing supply chains and resources.

Government: Host countries and the United Nations will be providing the funding for reimbursing the monetary value for the issued coupons. The local governments will also be providing the necessary volunteers/workers needed to issue and support the coupon system. 

 

Influencers:

Host Countries: Host countries will be influencers by allowing refugees to seek shelter and support within their districts.

Local Vendors: Local food vendors will be influencers by participating in the food coupon program.

Corporations: International corporations will be influencers by providing sponsorships for the necessary coupon vending machines/information systems. 

Governments: National governments will be influencers by providing funding for issued food coupons.

 

Competitors:

A potential competitor would be existing food coupon programs in host countries that may restrict local vendors from signing up with a new program.

Results Team COL1 – Corporación Universitaria Unitec: Paola Andrea Sanchez,Iván Alejandro Borda

6. Relationships

What type of relationship does your customers/ beneficiary want you to etabslish and maintain?
What type of relationship does your other stakeholder want you to etabslish and maintain?

Because refugees are usually not using facebook we have especially to communicate face to face. Therefore and to get a word of mouth effect for our idea we have to cooperate with other NGOs. We will try to establish a very personal and trustfull relationship. But this relationship should also be a balanced one. That means refugees should not feel helpless and dependent on our help. We will try to make clear that this is just some kind of assist-starting to help them become a part of our society and over all a part of our economy.

Maybe we can later on also use "Alumni-Refugees" to help us and to spread the word. But therefore we would have to create some kind of dataase or to cooperate with the legal authoritys to get the contact data.

7. Key Partners

Who are your key partners, suppliers, supporter, networks?
Which key resources do you get from them?
Which key activities do they perform?

We need supermarkets, restaurants, shops, farmers and food companys to provide the food.

The government and the municipalitys are important to support the project on a legal basis.

We probably may cooperate with other NGOs for some kind of ressource sharing network e.g. to supply the vans and boxes for the food transport or warehouses for food storage.

We also have to cooperate with the suppliers of the Coupon Vending Machines

Somebody who is able to insure that the food quality is still all right is also needed.

And we have to cooperate with people who are able to speak the different languages of the refugees in order to make the communication at the "point of sale" and the marketing possible.

Results Team IND1 – Pearl Academy: Paola Andrea Sanchez,Iván Alejandro Borda

8. Enterprise Structure

What is the formal corporate structure?
What is the management structure?

The Corporate structure

The corporate structure that will be followed would be a geographical organization structure as it is important to reach all fifteen countries under the UN (i.e. five permanent members: China, France, Russian Federation, the United Kingdom, and the United States, and ten non-permanent members elected for two-year terms by the General Assembly (with end of term date): Angola (2016) Chad (2015) Chile (2015) Jordan (2015) Lithuania (2015)

Since it is a cause related initiative, it is important that there is a clear sense of communication in the organization and the structure can be replicated easily and effectively.
The organizational structure which would be followed is:
1.      Chief Executive officer – The CEO would have three zonal heads working under him. Each would cover one of the following areas –
United Kingdom
United States of America
Asia Pacific
Each Zonal Head will have a head to represent the country falling under the zone and each country head would further have three departments under him or her:
1.      HR/ Administration department
2.      Finance/Legal department
3.      Corporate relations department
These departments could then get in volunteers to work for them who could travel to different states of the country and would train the refugees to use the vending machines/ kiosks, help them out with the language barrier and provide them with any other assistance that they need.

The Management Structure

1.      Communication / Coordination Structure
The communication/ coordination structure followed would be a vertical as well as horizontal structure.
2.      Decentralized structure
Decision making is free and is not centralized. So every project is handled by the position with full authority and responsibility
3.      Complexity of the Structure

The structure followed is not very complex and helps to facilitate ease of communication and to make projects more cost efficient.

9. Distribution Channels

Through which channels do you want to reach your customers/ beneficiary?
How do you raise awareness?
How do you deliver your products/ services?

DISTRIBUTION CHANNEL

The distribution will concentrate in two different aspects or phases for example:
1.        Food coupons for refugees will be distributed and sold directly to the refugee camps at a minimum cost.
2.        Grocery stores will have coupons the same way as we have recharge coupons for cell phones the recharge coupon will be linked to the unique identity number which every refugee will provide and also as this idea is already a tested market we can make it more affordable if a store is small and

Targeting different refugees camp directly and indirectly for maximum coverage and utilization of the benefits provided to reach into the depth of the cause. One individual of a family will have a specific no. of coupons to use within a month.
 Considering the no. of refugees we are targeting and the availability of the resources we will also selling the coupons to the retailers for reaching the maximum no. of refugees.

AWARENESS

Word of mouth
Grocery stores with banners
And Volunteers

Results Team DE1 – Universität Lüneburg: Jasper Tessmann, Henning Siedentopp

10. Externalities (positiv/ negativ)

Who else benefits from what you are doing and how? Could this be used for additional revenue streams?
What unintended effects are you having on the social system, other people, institutions?

positive

- supermarkets and suppliers for the food if they receive subsidies form the governement 

- vending machine producers if they will be integrated in the model

- advertisment on the coupons if companies are found that pay for the same

- if healthy products are favoured the social system as medical cost will be reduced

negative

- market economy out of work to some extend. Historically there is evidence that such systems are imperfect

- mistrust by local/national people as subsidies do always create harm

- logistics must be organzied and might contain unintended, high costs

11. Cost Structure

What costs emerge in your business model?
What are the most important costs?
Which key resources are most expensive?
Which key activities are most expensive?

- food costs with subsidies

- supply chain cost for delivery and IT cost at the point of sales

- coupon cost and there usage must be regulated

- management, staff and logistics for handling and maintaining the system

- food production, delivery and consumption in case it differs form normal market supply chain

12. Resource Streams

How are resources acquired?
For what value are your customers/ beneficiaries willing to pay?
Do customers pay with capital, information, labour, time, items etc.?
Is your organisation/ enterprise a non-profit, for-profit one?

- revenues for food and groceries provided

- commercial adds on coupons

- governemnt subsidies for companies takeing place in the system

- sponsoring from cooperations, NGOs and other entities supporting the idea

Idea Stream 2

Results Team UK2 – University of East London: Aurica Jalba, Delano Hing

1. Intended Social Impact

What is the intended long-term outcome?
Which social problem should be solved?
Which social change are you trying to create?
What measures will you use?

Refugee Transport Network in New Homeland (RTNNH)

Our service provides a transport network that enables Refugees to travel easily, safely and confidently within their new homeland.

What is the intended long-term outcome?

The intended long-term outcome is having various access points for Refugees to benefit from the free social service in travel. The Refugees would have a special pass for the service, a bus and train map with a schedule that can be downloaded, viewed online or collected from the station stops. After one year the Refugee is required to apply for a non-refugee travel pass, as it is expected they will have settled into the community environment.

Which social problem should be solved?

The special pass addresses the challenge with adjusting to the new mode of commute in a new nation from their country of origin. People take time in understanding new cultural settings and this service allows gradual adaption to how travel, time and cost operates in another country. This will facilitate refugees in seeking employment, thus reducing on unemployment and homelessness in the community.

Which social change are you trying to create?

The social change we are trying to create is to influence how society receives refugees, and to view them not as a burden, but people who are in need of support to rebuild their lives. Many of them will have experienced traumatic situations, so by society welcoming them and considering them as a valuable resource for the nation contributing to the standard of living of the society.

What measures will you use?

The measures we will use to communicate the refugee situation to the public will include, social media through organisations that support humanitarian aid, outdoor advertising on billboards and transport networks likes buses and trains. We would engage with the transport ministry to influencing government policy to provide and accommodate resources for Refugee Transport Network.

2. Value Proposition

What is you product/ service?
What value do you deliver to the customers/ beneficiary?
How are you making people’s lives better?
What is the core benefit or which customer needs are exactly satisfying?

What is your product/service?

Our service is a free refugee transport network model that is designed to be adaptable to any country, providing assistance to refugees based on the resources accessible to the nation.

What value do you deliver to the customers/beneficiaries?

The value delivered to the beneficiaries, the refugees, is safety and security in movement within the country as they assimilate to the new environment. Secondly, the financial burden associated with travel when a person has none or limited finance, plus comprehending the new currency, alleviates the stress of travel. Thirdly, the service facilitates integration into the new social community as refugees learn and adjust to their new cultural settings.

How are you making people’s lives better?

We are making people’s lives better by building a new culture of welcome by making the refugees feel safe and treating them with kindness and respect. This changes the stigma of refuges are here to enjoy the benefits and services provided by a nation to its nationals. This creates and promotes a culture of living in peace, harmony and security which is significant as a value to society’s wellbeing. The transport service aims to reflect hospitality to refugees as it is free, enabling them develop themselves by learning about their new homeland, through traveling.

What is the core benefit or which customer needs are exactly satisfying?

The customer needs that are being satisfied include ease of movement in their settlement process in the new homeland, through facilitation of transport. The element of free transport removes the stress associated with having to search or ask for financial assistance to meet travel costs in the country for a year.

Results Team US2 – Florida State University: James Stage, McKenzie Davis

3. Key Activities

What key activities does your value proposition require?

We are breaking up our key activities between the three main functions that our service provides. This will start at the individual community level so that the adoption of the service can be scaled quickly once the service is shown to work.

  1. Building Relationships
  • Develop relationships with local governments so that refugees can use pre-existing infrastructure. This can help limit costs and speed up access to the service.
  • Develop corporate relationships with ride sharing companies with an international footprint. This will allow these companies to pick up some of the slack where refugees are located and local infrastructure isn't enough. 
  • Develop relationips with international organizations and aid organizations so that there is a potential source of funding that can supplement the work being done with corporate and government organizations.

      2. Development of Resources (Based on Host Country - Continuous Cycle)

  • Generate integration material so that refugees can see what key elements are around them in their new host country. These maps can also show refugees in nations that do not share their native tounge, where there are businesses and community centers that share their language.
  • Social campaign to show local community the value of helping out refugees in their community with learning about what resources are around them. "See Someone, Help Someone." The campaign will also captalize on the social climate in the host country so that the local population will feel more complient.
  • Develop the platform for implementation.

      3. Implement System.

  • Buy ad space for social campaign and try to secure spots on news stations.
  • Deliver maps and app dowloads to refugee camps/key meeting spaces.

4. Key Resources

What capital, labour, intellectual, natural, social, political, legal, physical resources etc. do you need for your key activities?

  1. Capital
    1. Marketing
      1. We need to have a PR campaign for host populations that do not have a favorable opinion of the refugee population that is being welcomed by the government.
    2. Cost Splitting
      1. Money will be used to help with the corporate parterns that will be giving rides using their services. The companies will not be reimbursed in full but rather part of their base cost will be covered and the rest will be seen as a charitable gift.
    3. Building Platform
      1. The platform and maps will need to be developed by software engineers as well specialists who are culturally aware and can guide the development so that it will be easy to use for refugees to use.
    4. Political Capital
      1. Lobbyists will need to be used to get governments on board with the system.
  2. Intellectual
    1. Cultural Specialists will help with the distribution of materials to both the host populations as well as the refugees.
  3. Labor
    1. Software
    2. Cultural Specialists
    3. Lobbyists
    4. Cartographer - for altering the maps.
  4. Social
    1. Use the current social climate to help build more support for integrating refugees into the local community
  5. Legal
    1. Maintian agreements between companies, governments, and the enterprise.
  6. Physical
    1. Paper and other resources needed for flyers and maps.

5. Stakeholder

Customer/ Beneficiary (for whom are you creating value)?
Providers/ Contributors (from whom are we getting resources)?
Influencers?
Competitors?

1. Customers/Beneficiaries:

  • Refugees – not able to gain transportation in host country. Refugees are also extremely likely to start their own businesses or seek employment in sectors that are not popular. Transportation helps meet these needs.
  • Host Country – integration of refugees breaks down stigmas and xenophobia while onboarding new citizens into local culture and providing labor and a willing workforce for the local economy. Refugees also provide new business development for local economies and help alleviate generational gaps.

2. Providers/Contributors:

  • Local Corporations – partner with local business and ride sharing companies currently in the country to provide free services to the refugees while covering a percentage of the cost of operations and the rest being goodwill/donations
  • Local Government – co-op local government infrastructure of transportation and provide local knowledge of area for our refugees as well as socially influence the local community to support our efforts
  • Aid Agencies – support in capital and knowledge of entering host countries and gaining government support

3. Influencers:

  • Public figures and organizations such as the UN and large countries like the UK and US
  • Local Government agencies in the area we are present to show support and solidarity

4. Competition: though transportation is a major issue when integrating refugees the current landscape includes bicycle training and renting of vehicles. Since RTNNH (Refugee Transportation Network in New Homeland) cooperates with pre-existing government and corporate infrastructure we will not be competing directly with them.

Results Team COL2 – Corporación Universitaria Unitec: Juan Pablo Cortes, Duvan Felipe Peña Tirado

6. Relationships

What type of relationship does your customers/ beneficiary want you to etabslish and maintain?
What type of relationship does your other stakeholder want you to etabslish and maintain?

We are establishing a product in which through our platform we would create valuable relationships for the survival and well-being of our refugees and hosts. A give and receive type of product in which people in 1st world countries or countries in which can hold and maintain refugees obtain a sense of culture identity from the refugee, direct knowledge of what the situation is like in the country where from the refugees comes from as well as a sense of an international identity where there is a brotherhood bond created amongst the world between societies in need and societies with the ability to assist and help rise their fellow brothers. On the refugee side, the refugee is provided with a place to put their heads under at night, becoming a part of a community in which they can feel a part of, and be able to make out the place they are refuging to a home for themselves --  free of distraught, war, and troubles. The relationship between the beneficiary and providers is a direct one in which they can make direct contact to be able to assist the people in need and be much more personalized. This would compose of a platform in which refugees would access and input all of their personal beliefs, needs, and attributes which would then be matched with people who have the capability to assist, coordinate, or match up the needs of the refugees in the community in which they find themselves in (may it be a religious community, extra-curricular, job wise or simply friendship which is in the end what anyone really needs in a new place in which is unfamiliar to the refugee. This platform would be accessed to upon the arrival of their new home, in order to ensure that contacts are made quickly and efficiently easing the assimilation process.

7. Key Partners

Who are your key partners, suppliers, supporter, networks?
Which key resources do you get from them?
Which key activities do they perform?

Our key partners in this platform would be our web providers allowing us to be accessible to both parties (hosts and refugees). Hosts which would be the people who create, distribute, help, and inform refugees of all types of assistance available like communities in which the refugees can become a part of and job opening available to the refugees to ensure a stable assimilation process.. Hotels and Restaurants who would donate and create community dining-homes for these refugees to have access to a meal upon their arrival and beginning stages of assimilation. GoogleADS to ensure a steady flow of resources to maintain the platform available at all times, and possibly allow for additional help to be given such as plane tickets to get people out of their troubled homes or transportation once they have arrived until they get a hang of it for themselves.

Results Team IND2 – Pearl Academy: Ria Sagar, Sidak Singh Seroy

8. Enterprise Structure

What is the formal corporate structure?
What is the management structure?

  • Corporate Structure
    • Country Head
      • Head of Finance
        • Zonal Head
          • Volunteers
        • Head of HR and Legal
          • Zonal Head
            • HR Officer
              • Volunteers
            • Legal Officer
              • Volunteers
            • Head of Administration
              • Volunteers
            • Head of Corporate Relations
              • Zonal Head
                • Volunteers
    • Management Structure
      • Both vertical and horizontal communication
      • It is not a centralized structure. Heads can take their own decisions at their levels
      • The communication strategy to be followed by the Corporate Relations Department while dealing with Lobbyists and the Local Government shall be strictly formal. However, as we go down the hierarchy, the communication will get slightly more relaxed.
      • The structure would be less complex

9. Distribution Channels

Through which channels do you want to reach your customers/ beneficiary?
How do you raise awareness?
How do you deliver your products/ services?

  1. Distribution
    • Through which channels do we reach our customers/beneficiary?
      • Volunteers: Volunteers would be recruited, who would be posted in various Refugee Camps, International Aid Agencies, Shelter Homes and Religious Places giving shelter to the refugees. Their approach will be to spread awareness regarding the Refugee Transport Network in New Homeland (RTNNH), through talk sessions and distributing flyers. Not only that, the volunteers would also be setting up a desk in each of these places to register and issue Travel Cards on the spot.
      • Kiosks: Various Kiosks will be made available across major Travel stations and neighbourhoods having a considerable population of refugees. These Kiosks would have staff/E-portals to address all issues, grievances and to clarify any pending doubts.
    • How do you raise awareness?
      • PR Campaigns
      • Bill Boards
      • Media
      • Kiosks and Volunteers
      • Vending Machines at Stations/Stops
    • How do we deliver the services?
      • For delivering the services i.e. the Travel Cards, the direct approach of registering and issuing Travel Cards on the spot shall be followed. To make this approach further more effective, Volunteers will be sent to each of the places giving shelter to these refugees, and each Travel Card shall be issued against one registered refugee, so as to avoid any confusions.

Results Team DE2 – Universität Lüneburg: Finn Gerwin, Nils Bannert

10. Externalities (positiv/ negativ)

Who else benefits from what you are doing and how? Could this be used for additional revenue streams?
What unintended effects are you having on the social system, other people, institutions?

other beneficiarie/additionals benefits

  • Transport companies
    • Image & branding
    • Avoids trouble of fare dodging -> less workload for ticket inspectors (in some countries it’s not possible to buy tickets in the train or bus)
  • Culture institutions
    • Bundle with subsidized Museum-, Festival-/Concert-, Theatre-, Cinema-, Exhibition-, Sport- and other cultural Tickets possible -> supports sustainable Inclusion
  • companies in the business environment of smartphones (network privider, phone manufacturer/seller,...)
    • more users
    • maybe new target group
  • companies in the business environment of marketing (print-firms, marketing agencies, )
    • image
    • extra jobs

Unintended effects

  • Lower foreign class might feel deprived, because they have to pay for transportation
  • Hypercritical parties/voices might get louder
  • Ticket prices might increase if transport companies allocate costs
  • Flow of refugees might increase in countries with RTNNH (more benefits than in other countries)

11. Cost Structure

What costs emerge in your business model?
What are the most important costs?
Which key resources are most expensive?
Which key activities are most expensive?

Most cots emerge in

  • building stage: for development of platform and building network with lobbyists
  • running stage: transport costs

Most important costs are Transport costs (government transport companies: who pays what and how much?)

12. Resource Streams

How are resources acquired?
For what value are your customers/ beneficiaries willing to pay?
Do customers pay with capital, information, labour, time, items etc.?
Is your organisation/ enterprise a non-profit, for-profit one?

acquire resources:

  • using already existing networks
    • use of, extension and/or interfacing already existing platforms
    • incorporations with aid agencies
    • incorporations with universities
    • networks of companies
    • volunteers
  • filling left over gap with public funds

Costumers have no money, fees have to be payed by other stakeholders (particularly gouvernments and companies)

RTNNH starts as a non-profit organization, could also one day be a project of state associations (UN would be great)

Idea Stream 3

Results Team UK3 – University of East London: Dekkel Simmons, Sam Masaba

1. Intended Social Impact

What is the intended long-term outcome?
Which social problem should be solved?
Which social change are you trying to create?
What measures will you use?

 

What is the intended long-term outcome?

The social impact will be labelled as LangSynergy. The long-term outcome will be to create and build a model that has strong private/ public partnerships will grant agencies, sponsoring companies, and local government partnership in particular the border control agency. Once the model have effectively been tested and the functioning structure is effective, replication of the model to countries who are heavily impacted by refugees.

Which social problem should be solved?

LangSynergy will target refugees who have been accepted into a country and in the process of gaining asylum. The intention is through partnership with local government border control agency, LangSynergy will be a compulsory course refuges will have to take as a final step to be given asylum.  At the end of the process refugees will have foundation knowledge about the country and cultural norm, resources to learn the country’s language i.e. 1 year subscription to a virtual language platform and knowledge about laws that protects them.

Which social change are you trying to create?

The trend in refugee migration normally consider individuals who immigrate from eastern regions to western regions, in a Euro/ Asian/ African context. From a more western Atlantic perspective, refugees migrate from countries such as Cuba, Haiti, Dominican Republic, Mexico etc. to USA and Canada. The aim of refugees is to move for better living due to operation or economic hardship in their country. There are many organisations who aim to help in providing food, clothing and shelter but they fail to add an element of educating them about the new surrounding they are in.  LangSynergy aims to seamlessly fill that gap by using education platforms through language to educate refugees.

What measures will you use?

There are three main focal points LangSynergy aim to address. Education 4 Culture & History (E4CH), Education of laws which protect them (MyLaw Concept) and Overcoming the new language barrier.  The overall model will need support from a Border Control Agency within the country and the Government. LanSynergy will form a key element in the process for refugees who are seeking asylum. Based on their success it will determine whether they will get asylum or not.

  1. E4CH- This will link in local library, museums, restaurants and historic artefacts to ensure a holistic integration of the cultural and historic perspective of the country.
  2. MyLaw Concept- This will link to the government legal framing agency. The body who is responsible for writing and publishing the legislature of the country.
  3. Overcoming the new language barrier- Using an current platform such Rosetta Stone which has been a proven successful way of teach new languages to teach refuges the language of the country.

2. Value Proposition

What is you product/ service?
What value do you deliver to the customers/ beneficiary?
How are you making people’s lives better?
What is the core benefit or which customer needs are exactly satisfying?

What is your product/ service?

What is your product/ service?

LangSynergay is a social enterprise aimed at reducing language barriers between refugees and residents, educate regugess on the history and culture of the country they are in and educate refugees on the laws local and international which protects them.

 

What value do you deliver to the customers/ beneficiary?

LangSynergy value offers a unique system with use of interactive resources, translators, phycologists, and a 6 month slot to add value to refuges which will assist in setting them on a path to independency and a new life.  The resources will include country tours, videos, language tutors, which will aid in provided the education aspect. Translators will assist in the initial stage to reduce the language barrier between the LangSynergy team and the refugee. Phycologists will provide mental support in the case the process become overwhelming for participants.

How are you making people’s lives better?

At the end of the program this will determine whether they get the asylum or not. The process is not difficult rather value adding. The program is complete free and the ability to complete it will be at a level of their comprehension. Through the program LangSynergy:

  • Educate refugees about the history and culture of the regions/country they are in,
  • Educate refuges about local and international laws and regulations which protect them,
  • Build a language educating model for personal tutoring sessions on the language of the country they seeking asylum.


What is the core benefit or which customer needs are exactly satisfying?

The core benefit is a double header. It impact the refugee why adding value to their knowledge base about the new are they are in and how they can survive while they start a new life. The country also benefits with the view that refugees are well aware about their country and how they should maintain themselves and seamlessly be integrated in the new environment.

Results Team US3 – Florida State University: Katie Wallsheim, Christopher Holzworth

3. Key Activities

What key activities does your value proposition require?

  • Funding 
  • Partnerships/licensing deals
    • Partner with Rosetta Stone and market them as the voice of the refugees 
    • Partnerships with local museum, libraries, restuarants,  and historical sites for free entry and/or flat rate 
    • Local and national government(s) 
  • Employees/teachers that speak multiple languages for museums/Libraries 
    • Employ educators to educate the refugees 
    • Establish "Teach for Refugees" using the same principles as Teach for America Program 
      • "All [people] in this country deserve an education that prepares them to reach their full potential"- Teach for America
      • As students begin becoming fluent, they have potential to help educate other refugees  
  • Local tour guides 
    • Seek out people who have grown up in the country and understand its unique culture and way of life
    • Incentivized through free "I support Refugees" T-shirt and Philanthropic feeling 
  • Volunteers
    • Set up social media accounts to organize volunteer groups and intiatives to support the refugees in any way they can from donating clothes, food, housing etc. 
  • Pro-bono legal department 
    • Set up a local team of lawyers and a law enforcement agencies interested in helping out refugees Pro-bono 

4. Key Resources

What capital, labour, intellectual, natural, social, political, legal, physical resources etc. do you need for your key activities?

  • Main sources of captial: through our "I support refugees" brand and government grants 
  • Volunteers: lawyers, teachers, tour guides, law enforcement officials, business team to implement T-shirt business 
  • Trademark: "I support refugees"
  • Natural: Landmarks 
  • Social: local restuarants, specifically events to socialize the refugees with the citizens in a setting with food, or free theater events focusing on local culture and history, and museum/library visits
  • Political: local government officals and lawyers 
  • Legal: lawyers 
  • Physical resources: cotton, dye, printers, paper, books, and Rosetta Stone disks 

5. Stakeholder

Customer/ Beneficiary (for whom are you creating value)?
Providers/ Contributors (from whom are we getting resources)?
Influencers?
Competitors?

Beneficiary: Refugees seeking Asylum 

Providers/Contributors: government agencies, local citizens, teachers, law enforcement, lawyers, customers of "I support refugees" brand, museums, and libraries

Influencers: pressure from the world on local countries and governments to support,assist, and grant asylum to refugees

Competitors: Other companies that seek to apply assistance to refugees around the world, other socially minded companies that look to help other people in need around the world (ex. TOMS shoes)

Results Team COL3 – Corporación Universitaria Unitec: Diego Felipe Sanchez, Juan Daniel Sánchez Díaz

6. Relationships

What type of relationship does your customers/ beneficiary want you to etabslish and maintain?
What type of relationship does your other stakeholder want you to etabslish and maintain?

What type of relationship does your customers/ beneficiary want you to etabslish and maintain?

People always want to be treated the best possible way. In this case Refugees are very sensitive people so we are going to stablish a face to face relationship based on professional methods with a permanet comunication and creating a quality control structure which wil be controlled every week, so Refugees can feel they are important and are receiving the service the way they were told from the beginning.  

 

What type of relationship does your other stakeholder want you to etabslish and maintain?

As the model is getting a possitive social and cultural impact, our stakeholders will consider to get deeply involved and will ask for promoting the model overseas, as they are being updated about the process of each person who is applying to get the asylum. So we will create a channel of communication realtionship among the sides. 

 

7. Key Partners

Who are your key partners, suppliers, supporter, networks?
Which key resources do you get from them?
Which key activities do they perform?

Who are your key partners, suppliers, supporter, networks?
Which key resources do you get from them?
Which key activities do they perform?

 

Partners

Private companies: Rosetta Stone / Resources: Language Disks  // Activities: Provide language learning
Goverment: Local Tourism office / Resources: Licenses, financial support / Proffesional Guides // Activities: 

Suppliers: 

Textile companies / Resources: Clothes // Activities: Trade and manufacture

Supermarkets / Resources: Food, office stuff  // Activities: trade different kind of essential products

 

Supporters:

Local Universities: Resources: Social Campaigns, Training programs // Activities: Professional Education in different areas

 

Networks:

NGO's: conections to other different organizations // Activities: Specialized Social activities looking for a non-profit well-being 

 

 

 

 

Results Team IND3 – Pearl Academy: Sarthak Khattar, Rushil Kapoor

8. Enterprise Structure

What is the formal corporate structure?
What is the management structure?

CEO

|

ZONAL HEADS

|

COUNTRY HEADS

/\

SOCIAL HEAD         BUSINES HEAD

/\

FINANCE ADMIN         MARKETING HEAD

/\

         SOCIAL WORKERS             CORPORATE ALIGNERS

|

VOLUNTEERS

 

  • The above mentioned structure is a flexible structure consisting of 4 zones i.e. Asia Pacific, USA, Middle East and Africa, Europe.
  • Each zonal head has the respective country head under them.
  • The country heads will further have the social head that is responsible for LANGSYNERGY and the business head that is responsible for T-shirt business.
  • The social head and business head will have finance head that is responsible for the allocation of funds and marketing head that is responsible for the product reach and awareness as well as the reaching the refugees through LANGYNERGY’s distribution channels.
  • The social workers are responsible for the camps and refugee centres to reach the refugees for LANGSYNERGY. The corporate aligners will be responsible for the distribution of T-shirts through brands like WAL-MART, TESCO etc.
  • Each of these heads will have volunteers under them.

Management Structure

  1. Flexible task Definition
  2. Vertical Communication
  3. Low degree of formalisation
  4. Expert Based Influence
  5. Decentralised Control
  6. Strong Co-ordination

 

9. Distribution Channels

Through which channels do you want to reach your customers/ beneficiary?
How do you raise awareness?
How do you deliver your products/ services?

Product Business
This business strand concentrates on the distribution and sales of the printed T-shirts. As mentioned above, there is a url created for editing and placing an order for the "I support refugees" T-shirt.

  • However, we plan to launch a proper Lang Synergy e-commerce website for the sale of the products and signing up the refugees with their own unique id.
  • We would also be planning to distribute and sell through third party websites like amazon.com, ebay.com and other online portals. We would be approaching these online portals with the idea of a social benefit of spreading awareness and helping the refugees.
  • Physical distribution channel will include selling through retailers like Wal-Mart, Tesco, Carrefour etc.
  • Another way of distributing the merchandise would be through our networks like NGO's, museum shops etc.
  • Also, we would be approaching and distributing gas stations, retailers at the airports, train stations etc for the sale of these T-shirts as a part of a social cause.

Social Business

  • This business strand concentrates on reaching the refugees and providing them with the comfort of Lang Synergy.
  • We would be approaching the refugee camps area wise with the help of our social workers. These workers will be distributing pamphlets. These pamphlets will mention the process of signing up on the Lang Synergy website and would also give them an opportunity to sign up for a free course/tutorial of that particular city. These refugees will be provided with their own unique user id which they can manage themselves. If the refugee camps do not have internet connections, we would be providing them with that through the funding from our T-shirt business
  • A physical way of connecting to the refugees would be through advertisements, hoardings and other visual communications at the airport, train stations etc which will encourage them to sign up at the Lang Synergy website.

Results Team DE3 – Universität Lüneburg: Kay Litzinger, Katharina Tittel

10. Externalities (positiv/ negativ)

Who else benefits from what you are doing and how? Could this be used for additional revenue streams?
What unintended effects are you having on the social system, other people, institutions?

Who else benefits ... ?

Education Project

  • labour market: well-educated and -integrated refugeed are an important part of a country's workforce
    --> companies could support the project financially since they are one of the major beneficiaries 
  • society: comprehension of a society's values and constitution is a neccessary foundation for a functioning, peaceful and vibrant community
  • labour market and society benefit from a younger and more diverse population

T-Shirt Business

  • T-Shirts are supposed to be produced under fair and environmentally-friendly conditions
  • environment
  • manufacturers

 

What unintended effects... ?

Education Project

  • risk of causing identity problems --> refugees should be supported to combine their cultural heritage with the values and constitution of the society they become part of
  • conflicts with human rights: right of seeking asylum can not be influenced by "failing a history exam"

 

T-Shirt Business

T-Shirt production: use of resources + production costs (including time spent by volunteers to manage the T-Shirt project)

  • --> production costs reduce the amount of money that directly goes nto the education project
  • --> use of resources has a negative impact on the environment, especially in less developed countries

 

11. Cost Structure

What costs emerge in your business model?
What are the most important costs?
Which key resources are most expensive?
Which key activities are most expensive?

emerging costs

  • management
  • T-Shirt production, marketing
  • use of Rosetta Stone (partnership --> pro bono)
  • pamphlet
  • lawyers, social workers, etc. (pro bono)
  • rent, internet, etc.

 

Which key resources and activities are most expensive?

  • production and management of T-Shirts
  • management (Education Project)

12. Resource Streams

How are resources acquired?
For what value are your customers/ beneficiaries willing to pay?
Do customers pay with capital, information, labour, time, items etc.?
Is your organisation/ enterprise a non-profit, for-profit one?

How are resources acquired?

  • government: as the project is supposed to be part of the asylum process the government is going to cover the majority of costs
  • pro bono: professional advice and services are offered pro bono

Customers

Education Project

  • the services are free for the refugees but since they have to take part in the project they pay with their time

T-Shirt Project

  • people pay the shirts with money

The organisation is non-profit and related to the government





Idea